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Notes on video lecture:
Michael Jackson: MTV's Unexpected Boon
Choose from these words to fill the blanks below:
cable, not, audience, multimedia, 70s, radio, Foreigner, visual, approaches, western, 1983, individual, album, Jean, literal, black, looked, demographic, dancer, Wayne, artists, male, videos, artists, market, aggressive, fact, integrated
initiial                  of MTV
they determined at the beginning that their audience would be mostly middle-class, mid-              , white kids
they understood the                        that was available to them
think of the movie           's World (1992)
this gives you a good idea of what the early            TV audience was
lots of mainstream rock with emphasis on the                      guitar base kinds of groups
almost no            music of any kind
not too much music that challenged traditional          values
mostly groups like                   , The Cars, or Boston
Michael Jackson makes video Billie         
MTV did        want to play this video
they argued that their demographic would not be interested in music by Michael Jackson or in most black               
to a certain extent there was a basis in          for this
the division in the        between white pop and black rock was quite distinct
they were basing this information on              trends
Walter Yetnikoff from CBS
wanted Billie Jean on MTV, was promoting Michael Jackson
he knew Michael was a fantastic and engaging             
Walter said, "If you don't play this video my Michael Jackson, I will pull every video by everyone one of my               "
CBS was a big label and MTV needed             
first aired on MTV, March 10,         
it became such a popular video that people went out and got cable just so they could watch the video
the popularity of Michael Jackson brought the popularity of MTV up
you could hear him on the           
but he was worth watching
pros and cons associated with the rise of MTV
pros
opened up new                      to music in a video
after they got past the first few years of artists simply people singing the songs on the video
told an                      story
better than just hearing the music
a                      experience
images had always been important e.g. on            covers
cons
having the videos available in that way makes your interpretation and understanding of the music too               
without it being stated so literally and visually, it leaves the listener's imagination open to meaning in the music that is all there own, i.e. enables the listener to participate as an                     
when you have the video laid out for you, it shuts that creativity down
the artists are giving you authoritative images to accompany the music and whatever images you come up with in your head is somehow secondary
because these videos are             , they tend to prefer people who are photogenic
music became too dependent on looks and image, not enough on the music
success became more dependent on how one              instead of how one sounded
1970s: Hippie Aesthetic, Corporate Rock, Disco, and Punk
British Blues-Based Bands and the Roots of Heavy Metal
American Blues Rock and Southern Rock
The Era of Progressive Rock
Jazz Rock in the 70s
Theatrical Rock: KISS, Bowie, and Alice Cooper
American Singer-Songwriters of the 70s
British and Canadian Singer-Songwriters
Country Rock's Influence on 1970s Music
Black Pop in the 1970s
Sly Stone and His Influence on Black Pop, Funk, and Psychedelic Soul
Motown in the 1970s
Philadelphia Sound and Soul Train
Blaxploitation Soundtracks
The Uniqueness of James Brown
Bob Marley and the Rise of Reggae
The Backlash Against Disco
1975-1980: The Rise of the Mega-Αlbum
Continuity Bands in the 1970s
Rock and Roll in the Second Half of the 1970s
U.S. Punk 1967-1975
1974-77: Punk in the UK
American New Wave 1977-80
British New Wave 1977-80
The Hippie Aesthetic: 1966-1980
The Rise of MTV
Michael Jackson: MTV's Unexpected Boon
Madonna as Disruptive Shock Artist
Prince and Janet Jackson
Other Groups Who Benefited from MTV
1980s New Traditionalists and New Wave
1980s New Acts, Old Styles and Blue-Eyed Soul
1970s Progressive Rock Adapts to the 80s
1980's Heavy Metal
1980s Heavy Metal and L.A. Hair Bands
1980s Ambitious Heavy Metal
The Beginning of Rap
1980s: Rap Crosses Over to Mainstream
Late 1980s Hard Core Rap
Punk Goes Hardcore
Late 80s Indie Rock Underground
1990s: The Rise of Alternative Rock
1990s Indie Rock and the Question of Selling Out
1990s Metal and Alternative Extensions
Hip-Hop in the 1990s
Classic Rock of the 1990s
1990s Jam Bands and Britpop
Female Singer-Songwriters of the 1990s
The Rise of Teen Idols in the 1990s
1990s Dance Music