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Notes on video lecture:
How Effort Leads to Fondness of the End Result
Notes taken by Edward Tanguay on April 24, 2017 (go to class or lectures)
Choose from these words to fill the blanks below:
builders, creates, can, agony, shredding, attachment, instructions, acknowledged, evaluate, love, motivation, credit, create, ingredients, difficult, randomly, ignored, egg, resemble, admire, reality, build, demotivated, shredder, uglier, pairs, design
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experiment
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gave people sheet of paper with                  arranged letters
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asked them to find            of letters
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paid them, but less for each sheet they did
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each time they turned in a sheet they could define if they wanted to continue
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three conditions
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1.                          condition: when they handed it in, the experimenter looked at it, said "ah-hah" and put it down
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participants stopped at $0.15 per page
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2.                condition: experimenter didn't say anything and just put it on the pile
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participants stopped at $0.30 per page, just like the shredder
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3. the                 : took the sheet and put it through a shredder
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participants stopped at $0.30 per page
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results
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acknowledgement increases                     
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ignoring people is just as demotivating as                    their work
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it's easy to keep people motivated, and it is easy to make them                       
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IKEA
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bought a chest for toys
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was                    to assemble
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but because one assembles it, one has an personal                      to it
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it's not that I don't remember the            of building it, but I am fond of it
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the more effort you put into something, the more you              it
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cake mixes
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it was thought that housewives would          these
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the                was that people did not like the cake mixes
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the        theory
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if you take powder and you mix it with water and you bake it, it is too easy for you to take              for it
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it feels like opening a        and pouring it in a pot
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so they took egg and the milk powder out of the mix and required the customer to add these                        themselves
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it became more popular
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the lesson is that you can make a product require more effort on the part of the customer and nevertheless like it more
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origami experiment
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first
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gave people a sheet of                          to create a piece of origami art
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reality that what people created was not that good
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asked other people to                  them
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the builders felt their own was worth more
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the                  thought that others would love it as well
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second
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one group got instruction with less text, so these were             
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the uglier ones felt better about their own
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more effort                love
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but if someone made something that did not                  origami at all, they had no attachment to it
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products
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allow customers to              your own products
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allow customers to            their own
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make customers have to put a lot of effort into it
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but you don't want to make them invest so much effort that they can't              the product at all

Ideas and Concepts:

On the value of effort and the egg theory, via tonight's Irrational Behavior class:

"When cake mixes were first introduced as products, it was thought that housewives would love them since it would enable them to bake a cake with much less effort. The reality, however, was that cake mixes did not become very popular.

The problem turned out to be that it was too easy to simply mix the powder with water and put it in the oven. Customers felt they could not take credit for having baked the cake, much as one cannot take credit for a meal if one merely opens a can and pours it in a pot.

So the creators of the cake mix removed the egg and the milk powder from the mix and required the customer to add these ingredients themselves, which made cake mixes much more popular.

The lesson was that you can make a product require more effort on the part of the customer, which nevertheless causes them like the product more."
The Simple Model of Dishonesty
Why People Cheat and Its Economic Impact
Conflicts of Interest
What Motivates Us to Do Work
The Value of Meaning in Work
How Effort Leads to Fondness of the End Result