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Notes on video lecture:
Three Definitions of Advertising
Notes taken by Edward Tanguay on December 29, 2016 (go to class or lectures)
Choose from these words to fill the blanks below:
placement, salesmanship, Medici, market, device, wealthy, Soviet, context, capitalist, nectar, modernity, expert, sponsored, Laver, Williams, wine, festival, define, specificity, audio
advertising
we know it when we see it, but it can be difficult to             
three definitions
1. "any              which first arrests the attention of the passer-by and then induces him to accept a mutually advantageous exchange"
James           , art historian, late 19th century
a broad definition
includes a flower that attracts through its color and              a butterfly to land on it, and in return, the butterfly helps to pollinate
being so broad, we lose the                       
picture of roadside women at a              in India
they have laid out fruits and spices that are for sale
Herculaneum
ruins in Italy
in excavating this city, one found signs that          was for sale in building
key features
exchange
attention
mutuality
2. "the official are of                      society"
Raymond                 , social theorist
a kind of sponsored are that is a part of a particular kind of society, namely, capitalism
is locating advertising in a particular                today
it is the official art of current society just as churches of the medieval churches had church windows
today, Coke might pay for the artists, back in the 16th century, wealthy patrons such as the church and                individuals and families paid for it
portrait of Catherine             
portrait of Frederick Barbarossa's wedding
in contrast in              society
large image of Stalin being promoted to the public
Superbowl
the great                  of advertising in American culture
key features
links advertising to the social context in which it exists
not general as in Laver's definition
focuses on                   
as                    art
someone is paying for it, i.e. usually corporations
advertising is supportive of the social, political, and economic system
3.                          in print
John E. Kennedy, advertising copywriter
advertising is what had pasted as salesmanship prior to print
old image of a department store
you sit at a glove department
you sit across from an             
dialogue between salesman and consumer
advertising takes this phenomenon and converts it to print
image of London train station late 19th century
advertisements everywhere on wall
radio
shift from print to           
advertisement from 1936
television
1940s and 1950s
needs to account for
all advertisements on the computer and mobile devices
product                   
stadium advertisements
face-to-face communications
social media

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Three Definitions of Advertising