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the 60s and 70s

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many music historians make a break at 1969 with Woodstock and Altamont

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the end of psychedelic era with something new happening in the 70s

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but in many ways the late sixties and the 70s can be seen as a continuous piece music history

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overview of the 1970s

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the rise of musically ambitious groups

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most groups playing music in the 70s were:

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concerned with being taken serious as professionals

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had a certain standard level of professional ability

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even the visceral rather than cerebral type players

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although punk and disco music comes along at the end of the 70s and challenges this notion

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what's different about the 70s

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while many genres of music were being mixed together in the psychedelia of the late 1960s including rock, world music, jazz, country and few people were concerned with these as being specialized areas of music

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in the 70s these get divided up into separate styles such as country rock and progressive rock and jazz rock

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you can think of it in terms of the cover of Pink Floyd's Dark Side of the Moon with 1960's psychedelia as the white light coming into the pyramid containing all kinds of stylistic elements

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then on the way out of the pyramid into the 70s you get a break down into all of these different kinds of specialized styles

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black rock was still quite separate

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not many white people listening to rock radio who knew about black music extensively

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general movements in 70s music

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rise of ambitious bands

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taken more as professional musicians

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the punk reaction to that

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the disco phenomenon

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parallel track of black pop

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rock is becoming a bigger and bigger business

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second half of 70s, bands selling many more records

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corporate rock

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rock music that uses large arena venues, particularly sports venues, for concerts or series of concerts linked in tours

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mega albums

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people started selling albums at a volume that no one thought would ever be possible

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brought multinational corporations into the business

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music began to play a safer game

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became less ambitious, homogenized and listener friendly

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rock business grows incredibly over the course of the 70s

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albums and singles become separate markets

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already happening in 1967 and 1968

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albums are what go to the FM radio band

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singles, which had been the commodity throughout the beginning years of rock and roll

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relegated mostly to the AM band

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AM was hit song radio, singles

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FM radio becomes bands that are mostly selling albums

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in the early 1970s, if you really cared about the band, you bought the albums

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people who bought singles were:

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superficial listeners

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seen as people who had not matured to the level of buying albums

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AM was often dismissed as being sell-out, commercial, teenie-bopper

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FM was were the real action was

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stylistic spectrum expanded in the 1970s

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Jazz

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Folk

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Indian

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Classic

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Avant-Garde

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the Hippie Aesthetic

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a rock musician thinks of himself as an artist who has a responsibility to create sophisticated music

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not just playing what you are asked to play

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not constructing songs for a teen or hip market

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you are writing and performing your own music

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at the highest level of technical perfection that you can

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proud of your musicianship

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using the best technology to create the cleanest possible recordings

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you don't want to be seen as someone who keeps doing the same things over and over

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you want your new material to go places you haven't gone before

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began in the 1960s

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The Beatles, the Beach Boys, and Bob Dillon pushing the idea rock musician artist

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continues into the 70s and becomes the standard model of rock music in the 70s

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this is going to be the friction with disco, and to a certain degree, punk, at the end of the decade