•

music's influence on us

•

the poetry of the air

•

can move your emotions

•

music can manipulate us

•

advertisers know this

•

to persuade us to buy something

•

e.g. a high end watch

•

Mozart, Eine Kleine Nachtmusik

•

reinforces the message, that this watch is a classic

•

it's timeless like Mozart's music

•

certain music works better at different times

•

Bach and Handel

•

usually get played in the morning

•

romantic dinner

•

Bach BWV 578

•

bad choice

•

makes your mind think rather than melt

•

encourages analytical thinking

•

Puccini, "O mio babbino caro"

•

good choice

•

melts your emotions

•

definition of music

•

the rational organization of sounds and silences passing through time

•

any sound is a disturbance of the atmosphere

•

sound waves are simply differing air pressures

•

large sound waves generate low pitches

•

small sound waves generate high pitches

•

low note on piano

•

string vibrates about 30 times per second

•

literally 12 feet long as it goes through the atmosphere

•

high note on piano

•

string vibrates about 4000 times per second

•

results in sound waves coming in regular patterns

•

sound waves of different length enter ear and are converted to electrochemical impulses

•

the basilar membrane is tonotopic [toh-noh-TAH-pic], each of the many cilia responds to one frequency

•

sound is then processed in the brain, it too, tonotopic, neurons responding only to certain frequencies

•

if you are playing music, the sounds need to be coordinated to motor control of playing the instrument

•

another part of the brain is responsible for how we feel about the music

•

music can excite us for sports or can calm us down when stressed

•

neurotransmitters are stimulated

•

excite neighboring cells which release chemicals such as dopamine and glutamates which are responsible for our emotions

•

music can have the same effect of other euphoria-inducing stimuli such as food, sex and drugs

•

music is like candy the mind