EDWARD'S LECTURE NOTES:
More notes at http://tanguay.info/learntracker
C O U R S E 
History of Rock, 1970-Present
John Covach, University of Rochester
https://www.coursera.org/course/historyofrock2
C O U R S E   L E C T U R E 
1975-1980: The Rise of the Mega-Αlbum
Notes taken on September 26, 2015 by Edward Tanguay
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second half of the seventies
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FM radio changed over the course of the 1970s
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started as free form, you can play anything you want, disc jockey was in complete control
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as it became popular, more stations switched to the album-oriented rock format
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more possibility of profits being made
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so only had songs that people wanted to hear
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radio was not just radio, it was commercial radio, the owners of the stations were in it to:
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self advertising, make money
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the more ears you could get on the station, the more you could charge for advertising
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there was a force on the station to construct a play list that kept people listening as much as possible
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as the 70s unfold, the disc jockeys have less and less say about what is played on the air
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they don't lose all say but in general
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leads to a bigger FM radio business
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in the beginning of the 70s you might have had long tracks that went on for 8 or 9 minutes
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by the end of the 70s the maximum song is about 4 to 5 minutes
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AM became pop radio at the end of the 60s
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rock radio moves into the FM band at the end of the 60s and into the 70s
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but by the time it gets to the mid-decade it looked quite like AM radio from the 60s
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in the sense that it is highly formatted
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almost a top 40 kind of format
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a lot of the musicians from the first half of the decade didn't like that that much
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concert circuit venues
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the first tours in the 60s was not a big concert business
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in the late 70s you have people who are in the business of doing nothing but
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promoting these tours
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providing sound systems for these tours
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providing lighting for these tours
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being on the road with a band becomes a business that you can do full time and make a lot of money
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provides a lot of opportunities for bands
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the rise of the mega-album
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1975-1980
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comes as a bit of a surprise in the music business
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some bands in the second half of the 70s had record sales far beyond the wildest fantasies and dreams of record company owners and investors
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explodes in a fantastic kind of way
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triggered a kind of dumbing down of rock in order to go for the biggest sales possible
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Peter Frampton - Frampton Comes Alive (1976)
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one of the first big mega albums
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previous bands
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Humble Pie
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1971 Rockin' the Fillmore: double live album
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1972-1974 three solo albums
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a live album
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"Show Me the Way"
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"Baby, I love Your Way"
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"Do You Feel Like We Do"
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became famous for something called the talk box
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had inch-wide surgical tubing
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you could shape it as if the guitar was talking
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make him into a star
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Eagles - Hotel California (1976)
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Joe Walsh
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very big album
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"New Kid in Town"
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"Hotel California"
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"Life in the Fast Lane"
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a bit of a concept album about what can happen to you if you get stuck in the California life style
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you can check out anytime you want but you can never leave
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influenced by the Sgt. Pepper album cover
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1979: The Long Run, another big album
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put the Eagles into the category of mega stars with gigantic sales
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Fleetwood Mac -
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originally starts out as a Blues band in England
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Mick Fleetwood and John McVie
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Peter Green on lead guitar
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black magic woman, later a hit for Santana
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Bob Welch in early 1970s
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then leaves
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then two Americans
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Lindsey Buckingham
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Stevie Nicks
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1975 Fleetwood Mac
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"Over my Head"
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"Rhiannon"
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1977 Rumours
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very big album
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not only #1, but spent 31 weeks at #1
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"Dreams"
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"Go Your Own Way"
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"Don't Stop"
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all staples of classic rock radio now
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tremendous expansion of profit in the business
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record businesses had their mouths watering
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because there was so much money in it
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the criticism would be that this shapes a lot of their thinking
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it's a multi-million dollar lottery and they don't want to invest their money in bands that don't have a chance of winning